Thousands of British souvenirs, football gifts, mugs, magnets, keyrings and toys — retail & wholesale in the heart of the City.
location_onNew Goulston St, E1Tucked just off Petticoat Lane, Gift Zone is packed wall to wall with everything London — from cheeky fridge magnets and football mugs to plush Guardsmen, flags and classic souvenirs. Locals, tourists and traders have shopped with us for years, and we supply the trade across the UK and overseas.
Floor-to-ceiling British souvenirs, football gifts, toys and novelties — all under one roof.
Skip the airport mark-up. Pocket-money souvenirs to premium gifts, always keenly priced.
Buy one or buy a pallet. We supply market traders, shops and exporters worldwide.
6 New Goulston St, moments from Aldgate, Liverpool Street and Petticoat Lane Market.
Six of our most-loved ranges — tap any category to browse and buy, or explore the full shop of 602+ gifts.
Official-style mugs.
Shop Football arrow_forward
The city on a mug .
Shop Mugs & Kitchen arrow_forward
The perfect little souvenir .
Shop Magnets arrow_forward
Big Ben.
Shop Keyrings arrow_forward
Adult and kids London tees.
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Union Jack.
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Official-style mugs, keyrings and souvenirs for Arsenal, Chelsea, Liverpool, Spurs, Man Utd, Man City and more.
sports_soccerShop Football
sports_soccerThe city on a mug — plus shot glasses, tea towels, coasters, hip flasks and teapots, all in classic London designs.
local_cafeShop Mugs & Kitchen
local_cafeThe perfect little souvenir — metal, resin, wood and foil fridge magnets covering every London landmark.
interestsShop Magnets
interestsBig Ben, red phone boxes, black cabs and Union Jacks — the keyring wall every visitor loves.
keyShop Keyrings
keyAdult and kids London tees, plus caps and hats — Union Jack and “I ♥ London” classics.
checkroomShop Clothing & Caps
checkroomUnion Jack, England and hundreds of national flags — hand flags, bunting and larger sizes.
flagShop Flags
flagCuddly Guardsmen, Beefeaters, bears and British icons — the plush souvenir kids can’t put down.
smart_toyShop Soft ToysResin models of Big Ben and Tower Bridge, diecast London buses and cabs, and sparkling crystal souvenirs.
castleShop FiguresGift Zone is a wholesale supplier as much as a shop. Stock your store, stall or tourism business with London’s best-selling souvenirs — by the box, the pallet or the container.
Beyond wholesale, we partner with resellers, tourism operators and brands to put British gifts in front of more customers. If you’ve got the audience, we’ve got the product and the supply chain.
Grab a 30-minute slot with our team to talk through reseller, tourism or corporate gifting opportunities — no obligation.
Prefer to talk now? WhatsApp +44 7726 845806.
Gift Zone has become a go-to on New Goulston Street for anyone after a proper British gift. Whether you need a last-minute present, a suitcase full of souvenirs or a wholesale order for your shop, our shelves have you covered — and our team knows the stock inside out.
Tell us what you need and we’ll send trade pricing and availability — usually within one business day.
Reseller, licensing, tourism or corporate gifting — let’s explore how we can work together.